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Benjamin Adams, Forbes

In the race to the highest THC potency, the integrity of cannabis lab testing data is at stake.

Consumers can’t always trust the labels of cannabis products in states with mature cannabis markets, as the incentives to inflate THC potency numbers reach new proportions. Growers are going selectively to labs known to dish out higher THC numbers—lab shopping—worsening the problem, Cannabis Business Times reports.

Potency inflation exists in every market SC Labs participates in to a different degree and, from my discussions with other lab operators and cannabis business operators, it is an issue in several other markets as well.

Josh Wurzer, Co-Founder and Chief Operating Officer, SC Labs

Some are speaking out about the true scope and severity of potency inflation—a problem that lingers on despite ongoing statewide measures to…